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Audiences are sentimental for 'the old internet' and yearn for content that feels classic. Numerous creators are already beginning to tap into this by ditching patterns and focusing more on evergreen content like vlogs and storytime videos, or reviving retro visual appeals (although this itself is likely simply a present trend). You do not wish to squander valuable time developing videos for the sake of hopping on a trend audiences don't wish to see it anyway.
Do not feel forced to post every day. Instead, focus on high-quality content that shows your craft and values. Don't simply get on the fond memories trend usage throwback recommendations or older music styles just if they match your story. Choose those that align with your brand and avoid the rest.
I utilize AI to develop social media material every single day, but probably not in the method you're believing. Rather of typing in a timely and then publishing, AI is woven into practically every phase of how I believe, draft, style, and ship material.
Sharing Enchantment through PinterestA year back, my AI usage looked like many people's: open ChatGPT, ask it to write a caption, get something generic back, reword the entire thing anyhow, and question what the point was. The issue wasn't the tools, it was that I was using them one-dimensionally when the real utilize was everywhere else.
Not since AI was composing much better posts for me, but because I was composing much better posts with AI managing the friction. I have actually tested a lot of tools. These are the 14 that stuck, arranged by where in my workflow they come in, beginning well before I open a blank page.
I'm a company believer that the quality of my content is straight tied to the quality of what I consume. But compared to the amount of time and energy I have, there are infinite amounts of material and connections to be made. This is where this tool is available in: they help make that process easier and more repeatable.
Where I desire to break away is in making connections and having an unique perspective, so my material does not feel acquired. Superb helps me do that. When you conserve something to Sublime a quote, a link, an image, a note it instantly surface areas associated concepts from other individuals's libraries. Sublime's creator, Sari Azout, calls this "common understanding management."In practice, it feels less like an efficiency tool and more like searching the reading lists of the most intriguing individuals you understand.
Sari's framing is one I come back to often: the trick to better AI output isn't better prompts it's much better inputs. There's a real difference between asking AI to "compose me something about personal branding" and handing it 40 ideas you have actually been gathering about identity, craft, and audience-building and asking it to find the thread.
Sharing Enchantment through PinterestOr I'll drop them onto a digital infinity board and begin playing with the circulation reorganizing ideas, adding my own notes and external context until a shape emerges. It does need active engagement. You have to sit with what it surfaces, not just wait to a folder you'll never reopen.
Often I require to draw out structure from my own rambling I talked through an idea, and now I need to find what's actually worth keeping. Other times I've got the opposite issue: spread referrals throughout tabs, notes, and half-watched videos, and I require to manufacture them into something meaningful that still seems like me.
That's not why it's on this list. The use case I lean into for Granola is believing out loud.
What I get back isn't simply a transcript. It's a starting point. When ideas won't wait on a hassle-free moment, so you just interrupt everyone (my group has been extremely patient with me) This is how I utilize Granola to remain present in conferences without losing every idea that appears.
Granola makes that instinct efficient. I might perhaps do this with most chatbots' voice modes ChatGPT, Claude, even a standard voice memo plus a manual summary. Granola's edge is that it's purpose-built for capture and extraction. It's not trying to have a discussion back at me. It's just listening and organizing.
Here are a couple of articles from fellow verbal processors on the group to dig deeper into rambling-as-processing.: Free (standard); $14/user/month for limitless Visual thinkers who require to manufacture multiple sources into content as quickly as possiblePoppy's user interface is a visual canvas. I drag in YouTube videos, TikToks, short articles, PDFs, voice notes whatever basic material I'm working with and organize it into groups that the AI can pull from all at once.
I use it primarily for scripting YouTube videos, short-form content, anything where I desire the output to really sound like me instead of generic AI-speak. My normal setup looks like this: Examples of my own previous content (this teaches it my voice) Recommendation videos I want to study not to copy, but to discover from their structure, hooks, pacing The working draft, where the AI pulls from both groups simultaneouslyThat last part is what makes it click.
It's manufacturing my voice from Group 1 with the structural patterns from Group 2. The output still needs editing, but I'm beginning from something that seems like me riffing on ideas I actually appreciate not a generic script template. I can likewise access several designs (ChatGPT, Claude) within the exact same workspace, which is helpful when I wish to compare outputs or use various designs for different parts of the process.
The real tool underneath is more thoughtful than its landing page recommends, however it's a significant financial investment. Plans are yearly just with a credit-based system, so it deserves screening within the 30-day money-back assurance before you go all in.Price: From $400/year (annual billing only; 30-day money-back assurance) Here's what I have actually found works much better than asking AI to write my content: asking it to assist me think through my material.
: Strategic sparring and seeing concepts before I develop themClaude is my thinking partner. What makes Claude uniquely beneficial for material work is the combination of deep thinking and the ability to actually reveal me things.
It can also envision what we're going over: model a web page design, mock up a report structure, build a working sneak peek of a landing page. I'm not just discussing ideas in the abstract. I'm taking a look at them. For our upcoming State of Social Engagement report, I went back and forth with Claude over numerous rounds until the structure clicked.
That iterative procedure is where the real thinking happened. I have actually also used it to prototype web page designs before sharing concepts with my group. Having the ability to see the structure, not simply describe it, assists me pertain to conversations much better prepared. The sparring only works if I really push back.
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